April 2023 - Now: VAB (Video Advertising Bureau) is a leading advertising industry organization that empowers marketers with media insights, backed by The Walt Disney Company, NBCUniversal, Warner Bros. Discovery, Paramount and more. I lead B2B go-to-market strategies for the company’s core Insights products and head social media strategy. 

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April 2021 - March 2023: I worked with a cross-functional team to develop and execute consumer-focused brand marketing communications for core NBC News brands, including a 24/7 streaming news network (~30M monthly hours and +88% growth YoY), iconic broadcast shows, #1 original podcasts, a Snapchat/Tiktok news show (11M followers), and an award-winning documentary film studio.

January 2020 - April 2021: I supported 12 producers and editors at the in-house agency to develop promos, reels, and creative campaigns to promote 5+ hours of daily broadcast programs including TODAY Show, NBC Nightly News, and 2020 election specials.

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Summer 2019: I helped develop and execute brand marketing campaigns for 11 feature films, including Fast 9, Jurassic World: Dominion, Minions: The Rise of Gru, and The Croods: A New Age.

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2020 - 2021: I led the development, production, marketing, and distribution for this U.S.-China co-production and official selection at the 2020 Clermont-Ferrand International Short Film Festival.

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Summer 2018: I designed creative assets to help execute brand campaigns, social media efforts, and digital activations for shows and movies including Disney On Ice, Crazy Rich Asians, and The Miseducation of Cameron Post.

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