NBC NEWS
brand marketing & advertising
April 2021–Now ︎︎︎
As a Brand Marketing Coordinator at NBC News, I work with a cross-functional team to develop and execute consumer-focused brand marketing communications for core NBC News brands, including:
As a Brand Marketing Coordinator at NBC News, I work with a cross-functional team to develop and execute consumer-focused brand marketing communications for core NBC News brands, including:
- 24/7 streaming news channel NBC News NOW (~30M monthly hours viewed and +88% growth YoY)
- iconic broadcast programs like NBC Nightly News with Lester Holt and Meet the Press – and their digital brand extensions
- chart-topping #1 original podcasts
- Stay Tuned, a Snapchat/Tiktok news show with 11M followers
- and NBC News Studios, an award-winning documentary film studio
brand campaign for NBC News NOW
My team launched a high-impact brand campaign for NBC News NOW ︎ with the strategy of building awareness and adoption of the network as the best source of streaming news – brought to you by the journalists of NBC News, free to watch, and available to stream everywhere.
Working with the in-house creative team, we delivered for 12 high-impact OOH placements in New York City and Los Angeles, 2 commercials that aired in the Super Bowl LVI, an off-channel digital campaign + a comprehensive branding update across key OTT partners (Amazon Fire, Samsung, Roku, Hulu, YouTube, and more).
I played an instrumental role in planning and keeping track of campaign production, and facilitating everything that needs to happen between the media plan to the final creative:
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Working with the in-house creative team, we delivered for 12 high-impact OOH placements in New York City and Los Angeles, 2 commercials that aired in the Super Bowl LVI, an off-channel digital campaign + a comprehensive branding update across key OTT partners (Amazon Fire, Samsung, Roku, Hulu, YouTube, and more).
I played an instrumental role in planning and keeping track of campaign production, and facilitating everything that needs to happen between the media plan to the final creative:
- brief design team on the list of deliverables + creative specifications
- plan production timelines
- QC and proofread assets to make sure they are to spec
- organize a high volume of assets and deliver final files
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The campaign ran in Q1 2022 where NBC News NOW saw its best quarter on record with nearly 100 million hours streamed.
original podcasts
NBCUniversal News Group is a top 5 podcast publisher in the U.S. In 2022, NBC News launched Truthers: Tiffany Dover Is Dead* and Southlake, 6-episode limited series created by NBC News journalists.
To execute a go-to-market strategy for news podcasts, I project manage the creative production of promotional assets that drive audiences to subscribe and listen:
To execute a go-to-market strategy for news podcasts, I project manage the creative production of promotional assets that drive audiences to subscribe and listen:
- work with the design team and facilitate the workflow for creating promotional graphics to be used on-air and on social
- oversee the versioning and delivery of artwork to be used in high-impact key art placements across Apple Podcasts, Spotify, Stitcher, NBCNews.com, etc.
2022 midterm elections
As a contentious midterm election cycle drummed up, my team launched a marketing plan to drive tune-in to the 2022 midterm election coverage on NBC News NOW, highlighting the robust roster of NBC News journalists that will lead the coverage.
The campaign consists of digital on-platform promotion with streaming partners to target viewers right where they are watching, as well as TV promos, native social posts, digital display ads, and out-of-home billbaords at 30 Rock. I oversaw the development of a total of 235+ creative graphic deliverables in the span of 3 weeks.
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The campaign consists of digital on-platform promotion with streaming partners to target viewers right where they are watching, as well as TV promos, native social posts, digital display ads, and out-of-home billbaords at 30 Rock. I oversaw the development of a total of 235+ creative graphic deliverables in the span of 3 weeks.
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NBC News is the #1 broadcast network across the board for primetime midterm election coverage, and NBC News NOW averaged its biggest audience in 2022 during its primetime coverage.
