creative marketing production

January 2020–April 2021 ︎︎︎

I supported 12+ producers and editors at NBC News’ in-house creative agency to develop a high-volume of promos, reels, and creative campaigns to promote 5+ hours of daily broadcast & streaming programs including TODAY Show, NBC Nightly News, and 2020 election specials.

︎︎︎ A sizzle reel released via digital and PR on the day of the Iowa caucus to announce NBC News & MSNBC’s plans for robust coverage of the 2020 election through Election Day, from coast to coast, spanning 25+ shows and platforms. 

February 2020

︎︎︎ The show open for the “Decision 2020: 100 Days To Go” primetime special. I extensively researched and logged the speeches from then-presidential candidate Joe Biden, and pulled the best soundbites to use for an eye-catching election show open.

July 2020

︎︎︎ One of the on-air topical promos that I worked on to drive tune-in to a TODAY Show interview with Robert Downey Jr. 

January 2021

︎︎︎ An uplifting TODAY Show brand promo launched in the spring of 2021. 

April 2021

︎︎︎ I co-produced and edited this :15 promo for the TODAY Show, adhering to the larger “Here. Together. TODAY” brand campaign for the morning show. The promo focuses on an unscripted moment from the show where Al Roker returns to the iconic TODAY plaza – now free of crowds – for the first time since the covid pandemic. The promo made national air on NBC during 2020’s holiday season to bring TODAY’s brand promise of optimism and unity to viewers during the height of the pandemic.

December 2020

On-air brand promo for NBC Nightly News with Lester Holt, updated with the latest news stories at the time. 

July 2020

Topical news promo driving tune-in to TODAY Show’s on-the-ground coverage of the January 6 attack on the capitol in its immediate aftermath. This was produced within hours of a major breaking news event and under quick turnaround to make national air. 

July 2020

︎ tiffany.lijia.chen@gmail.com
︎ New York, NY