The Croods:
New Age

marketing pitch deck for universal pictures

May–August 2019 ︎︎︎

As a part of my brand marketing internship at Universal Pictures, I led a team of 13 interns to create a cross-divisional marketing campaign for Dreamworks title The Croods: A New Age. At the end of the summer, we pitched our campaign to 50+ coworkers including senior executives.

I worked with interns from digital marketing, publicity, brand development, franchise strategy, and multicultural marketing to craft our mission, strategy, and marketing tactics. The goal was to assemble an integrated marketing campaign encompassing digital, social, experiential, and linear TV activations and partnerships.

In addition to facilitating the brainstorm and ideation process, I developed the deck and led the design efforts.

︎ New York, NY