TIFFANY
LIJIA
CHEN
Hi! I’m a NYC-based marketing manager, living at the intersection of media, culture, and tech.
what I do ︎︎︎
Go-To-Market
Messaging & Positioning
Digital Media
BRAND Marketing
where I work ︎︎︎
July 2025 - Now: At the ad tech arm of LG Electronics, I bulid and launch go-to-market strategies for our Connected TV (CTV) solutions suite.
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April 2023 - July 2025: VAB (Video Advertising Bureau) is a leading advertising industry organization that empowers marketers with media insights, backed by The Walt Disney Company, NBCUniversal, Warner Bros. Discovery, Paramount and more. I led B2B go-to-market strategies for the company’s core Insights products and head social media strategy.
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April 2021 - March 2023: I worked with a cross-functional team to develop and execute consumer-focused brand marketing communications for core NBC News brands, including a 24/7 streaming news network (~30M monthly hours and +88% growth YoY), iconic broadcast shows, #1 original podcasts, a Snapchat/Tiktok news show (11M followers), and an award-winning documentary film studio.
January 2020 - April 2021: I supported 12 producers and editors at the in-house agency to develop promos, reels, and creative campaigns to promote 5+ hours of daily broadcast programs including TODAY Show, NBC Nightly News, and 2020 election specials.
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2020 - 2021: I led the development, production, marketing, and distribution for this U.S.-China co-production and official selection at the 2020 Clermont-Ferrand International Short Film Festival.
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and what I do for fun ︎ ︎︎︎